Al Hilal S. FC Retail

IBG has successfully been chosen to develop a turnkey retail initiative for the largest football clubs in Saudi Arabia and Asia.

The initiative is the first of its kind within the region and will be a landmark initiative for the region. The Al Hilal S.FC club boasts over 5 million supporters and IBG has looked beyond the needs of the retail Apparel and accessories requirement and has designed a lifestyle retailing environment for the club.

IBG will develop, implement and innovate a lifestyle program for the Al Hilal S.FC Club in conjunction with Mobily, one of the region’s leading telecommunications companies. IBG is set to deliver The Al Hilal S.FC retail concept combining visual design, merchandising planning, retails operation support, product development and sourcing direction, marketing and promotions within the Kingdom of Saudi Arabia. Outlets set to open in 2010.